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Lotus Evora – first customer car delivered

The keys are handed over for the first Lotus Evora customer car But it would appear that Lotus have little to worry about. Evoras are now running down the production line and will be up to full production levels by November. Lotus has an order book that fills the next five months already, and they’ve taken on 150 extra workers to cope with demand.

Who's Where: John Puskar and Liz Wetzel appointed to new roles at GM Design

As part of an ongoing strategy at General Motors, this past month has seen a series of moves taking place within the company's design organization in Europe and the US. Two of the key changes have been the appointment of John Puskar to the role of Director of Cross-Brand Strategy, C&T and Components in North America, and that of Liz Wetzel, who has been named Director of GME Design Interior – effectively filling Puskar's role. Puskar, who until recently headed the Opel/Vauxhall Interior Design at the European Design Center in Russelsheim, Germany, majored in Industrial Design at the Cleveland Institute of Art and worked at Ford in both the USA and Germany before joining General Motors as a creative designer at the GMC Brand Center in 1999.

Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.